// Archive
S1 PROTOTYPE
JIGSAW
PHOEBE & KNOX
LUMIORÉ
ROY
ANÉLIA
SOM
CLJ LONDON
LIORÉ
ORSEN
TRANSMISSION
YARD EXHIBITION
TOM DIXON
ARCHIVE
// Objects
AIME-MOI BLEU
Information
CV
A digital illumination project and branding case study for Lumiore. The work dissects the play of light, shadow, and glass, creating a luxury editorial framework that celebrates architectural clarity and minimalist form.
The Vision
To capture the true essence of illumination, I directed a visual strategy that plays with high-contrast, atmospheric lighting and macro detail shots. The typographic layout works alongside the imagery to mimic the clean lines of the objects themselves, allowing text and empty space to breathe. The final aesthetic avoids loud commercial gimmicks, instead relying on visual understatement and geometric balance to appeal to the discerning luxury consumer.
The Artifacts
- Visual Identity & Brand Architecture
- Atmospheric Art Direction & Photography
- Minimalist Digital Layout Engineering
- Spatial Graphic Systems