LOUYS

ART DIRECTOR,
VISUAL DESIGNER,
PHOTOGRAPHER

S1 PROTOTYPE
PHOEBE & KNOX
LIORÉ
JIGSAW
TR AGENCY
LUMIORÉ
ANÉLIA
OBJECT II
FORM & SEQUENCE
SOM
RIP CURL
ORSEN
TOM DIXON
AIME-MOI BLEU
CLJ LONDON

Information
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RIP CURLArt Direction / Graphic Design
Commercial
For iconic global surf brand Rip Curl, Louys stepped into a true multi-disciplinary lead role, operating as Art Director, Lead Photographer, and Brand Designer for a major seasonal campaign rollout. By taking absolute ownership of both the strategic brand identity guidelines and the literal camera lens, Louys forged a raw, high-end editorial campaign ecosystem that honors the brand's authentic surf heritage while modernizing its global digital and print retail presence.







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