PHOEBE & KNOX
Art Direction, Photography, Brand Identity, Graphic Design.
Phoebe & Knox, a premium apparel label, required a cohesive launch strategy to establish its presence in the competitive luxury fashion market. Serving as the Art Director, Photographer, and Lead Brand Designer, Louys built the comprehensive brand identity system from the ground up and directed and shot the label's debut campaign, ensuring a seamless translation from brand strategy to visual imagery.