ALLSAINTS — LOUYS

JIGSAW

Jigsaw / Art direction / Branding / Video

The Premise

A high-impact digital design and campaign framework for ALLSAINTS, translating the brand’s distinctive London identity into elevated, commercially focused digital experiences. The approach balances ALLSAINTS’ raw, rebellious aesthetic with the clarity and flexibility required across a fast-paced global retail ecosystem.

The Vision

Working within a strong and recognisable creative system, I developed cross-channel digital assets with a focus on balancing editorial attitude with commercial performance. I brought rhythm, hierarchy, and modularity to customer-facing digital platforms, creating visually confident experiences that felt unmistakably ALLSAINTS. Through considered image selection, typography, composition, motion, and responsive layouts, I ensured seasonal campaigns remained cohesive, impactful, and consistent across every digital touchpoint.

The Artifacts

Digital Creative & Brand Design
Multi-Platform Digital Art Direction
Campaign & E-commerce Asset Development
Modular Typography & Digital Design Systems

WORK EXAMPLES:

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