The Premise
Ahigh-level integrated brand design and campaign direction framework for Jigsaw, a staple of contemporary
British retail heritage. The execution focuses on translating high-volume retail needs into elevated,
engaging consumer touchpoints while protecting a historic design ethos.
The Vision
Working closely within the creative system, I directed cross-channel visual assets with a strict focus on balancing
high-end editorial aesthetics with commercial utility. I injected rhythm and modular structure into customer-facing
digital platforms and retail environments. By maintaining tight control over image choice, typography interaction,
and digital layouts, I ensured that large-scale seasonal narratives maintained a premium, cohesive, and intentional
brand voice across every touchpoint.
The Artifacts
- Integrated Creative & Senior Brand Design
- Multi-Platform Digital & Retail Art Direction
- Customer-Facing Campaign Asset Engineering
- Modular Retail Typographic System Design
Video edit for Jigsaw’s Atelier.Art Direction for AW24 Pre-Collection Campaign.
Photography by Betty Oxlade-Martin & Daniel Benson
Styling by Vanesa AllerVideo edit and music composition for Jigsaw’s SS25 campaign.
Video by Scott Duncan.
Creative Direction by Chris Tidy.
Initial Art Direction by Louys.