https://louys.work 2026-08-05T18:10:41+00:00 always 0.5 https://freight.cargo.site/t/original/i/X3051950013690142046418717166505/DSCF5029.png London-based art director, brand designer, and photographer operating at the intersection of brand identity and imagery. The practice is rooted in material culture, craftsmanship, and heritage. Rather than chasing fleeting trends, the focus remains on building quiet, highly detailed visual worlds designed to endure. Collaboration with artisan-led and premium brands yields authentic storytelling through tactile design, curated typography, and editorial photography. https://freight.cargo.site/t/original/i/N3054803818818485272940491885481/DSCF6487.png London-based art director, brand designer, and photographer operating at the intersection of brand identity and imagery. The practice is rooted in material culture, craftsmanship, and heritage. Rather than chasing fleeting trends, the focus remains on building quiet, highly detailed visual worlds designed to endure. Collaboration with artisan-led and premium brands yields authentic storytelling through tactile design, curated typography, and editorial photography. https://freight.cargo.site/t/original/i/A3066862169052214206564791798697/LYS06.mp4 London-based art director, brand designer, and photographer operating at the intersection of brand identity and imagery. The practice is rooted in material culture, craftsmanship, and heritage. Rather than chasing fleeting trends, the focus remains on building quiet, highly detailed visual worlds designed to endure. Collaboration with artisan-led and premium brands yields authentic storytelling through tactile design, curated typography, and editorial photography. https://louys.work/nav-(desktop) 2026-08-05T18:10:09+00:00 always 0.5 https://freight.cargo.site/t/original/i/F3066116347783339363850508618665/LYS04.png https://freight.cargo.site/t/original/i/A3066862169052214206564791798697/LYS06.mp4 https://louys.work/nav-(mobile) 2026-08-04T10:33:03+00:00 always 0.5 https://louys.work/mobile-menu 2026-08-04T10:33:03+00:00 always 0.5 https://louys.work/archive-1 2026-08-04T10:33:03+00:00 always 0.5 https://louys.work/s1-prototype-1 2026-08-04T10:39:06+00:00 always 0.5 https://freight.cargo.site/t/original/i/V2982998910402254339518073602343/horizontal.jpg The Premise A forward-facing product design and innovation capsule bridging ancestral footwear silhouettes with additive manufacturing. “S1” (שׁ) functions as a case study in technological disruption that respects traditional craftsmanship boundaries through the lens of 3D design. The Vision To visually ground a highly technical mobile 3D-printing concept into the world of luxury, I directed a project narrative that treats footwear as a sculptural object rather than an athletic product. I authored a clean, blueprint-inspired layout design paired with highly descriptive technical photography. By managing the visual architecture alongside the product conceptualization, I framed innovation not as synthetic spectacle, but as a natural evolution of functional craft. // Unicode Character: <code>U+05E9</code> (Shin) + <code>U+05C1</code> (Shin Dot) -> שׁ The Artefacts <ul><li>Product Concept & Accessory Prototype Design</li><li>Technical Product Art Direction</li><li>3D Design Architecture & Blueprint Layouts</li><li>Multimedia Project Documentation</li><li>Music Composition/Sound Design </li></ul> https://freight.cargo.site/t/original/i/Q3052821140666243570028761369513/DSCF57795.png https://freight.cargo.site/t/original/i/A3052822421774172745083411549097/DSCF57800.png https://freight.cargo.site/t/original/i/D3052822460991950645789918284713/DSCF57801.png https://freight.cargo.site/t/original/i/J3052822527916738145208171547561/DSCF57802.png <column-set gutter="1"><column-unit slot="0" span="11">Prototypes Various prototypesthroughout design journey. Application: AutoDesk Maya </column-unit><column-unit slot="1" span="1"></column-unit></column-set> https://freight.cargo.site/t/original/i/C3052822673830483768250724830121/DSCF57803.png https://freight.cargo.site/t/original/i/F3052822724116308113182962535337/DSCF57804.png https://freight.cargo.site/t/original/i/Z3052823529482707627268276538281/DSCF57806.png https://freight.cargo.site/t/original/i/E3052823561561595571449186798505/DSCF57807.png https://freight.cargo.site/t/original/i/A3052823645844769244228128132009/DSCF57808.png https://freight.cargo.site/t/original/i/D3053054241287524034143897308073/S1ICON.mp4 https://freight.cargo.site/t/original/i/Z3063807085909919280791340764073/DSCF57816.png https://freight.cargo.site/t/original/i/W3063807170709601787634149542825/DSCF57815.png https://freight.cargo.site/t/original/i/S3063807333114736612573041970089/DSCF57818.png https://freight.cargo.site/t/original/i/K3063807387809332791121862511529/DSCF57819.png The Premise A forward-facing product design and innovation capsule bridging ancestral footwear silhouettes with additive manufacturing. “S1” (שׁ) functions as a case study in technological disruption that respects traditional craftsmanship boundaries through the lens of 3D design. The Vision To visually ground a highly technical mobile 3D-printing concept into the world of luxury, I directed a project narrative that treats footwear as a sculptural object rather than an athletic product. I authored a clean, blueprint-inspired layout design paired with highly descriptive technical photography. By managing the visual architecture alongside the product conceptualization, I framed innovation not as synthetic spectacle, but as a natural evolution of functional craft. // Unicode Character: <code>U+05E9</code> (Shin) + <code>U+05C1</code> (Shin Dot) -> שׁ The Artefacts <ul><li>Product Concept & Accessory Prototype Design</li><li>Technical Product Art Direction</li><li>3D Design Architecture & Blueprint Layouts</li><li>Multimedia Project Documentation</li><li>Music Composition/Sound Design </li></ul> https://freight.cargo.site/t/original/i/N3063807756707320777165475728297/DSCF57824.png https://freight.cargo.site/t/original/i/A3063807856227505054828506696617/DSCF57825.png https://freight.cargo.site/t/original/i/K3063808244900402687888759245737/DSCF57817.png https://freight.cargo.site/t/original/i/K3063808480520664741380862036905/DSCF57820.png https://freight.cargo.site/t/original/i/C3063808706862214525797060365225/DSCF57822.png <column-set gutter="1"><column-unit slot="0">Main Campaign Film Filmed and created within a 3D environment. Application: AutoDesk Maya, After Effects, and Canon Mark II. </column-unit><column-unit slot="1"></column-unit></column-set> https://louys.work/jigsaw 2026-08-04T12:41:22+00:00 always 0.5 https://freight.cargo.site/t/original/i/O3053118097385359814518410628009/JIG001.mp4 The Premise Ahigh-level integrated brand design and campaign direction framework for Jigsaw, a staple of contemporary British retail heritage. The execution focuses on translating high-volume retail needs into elevated, engaging consumer touchpoints while protecting a historic design ethos. The Vision Working closely within the creative system, I directed cross-channel visual assets with a strict focus on balancing high-end editorial aesthetics with commercial utility. I injected rhythm and modular structure into customer-facing digital platforms and retail environments. By maintaining tight control over image choice, typography interaction, and digital layouts, I ensured that large-scale seasonal narratives maintained a premium, cohesive, and intentional brand voice across every touchpoint. The Artifacts <ul><li>Integrated Creative & Senior Brand Design</li><li>Multi-Platform Digital & Retail Art Direction</li><li>Customer-Facing Campaign Asset Engineering</li><li>Modular Retail Typographic System Design</li></ul> https://freight.cargo.site/t/original/i/Z3053127149424037712679903218601/DSCF57835.jpg https://freight.cargo.site/t/original/i/D3053127310390326499869450619817/DSCF57834.jpg https://freight.cargo.site/t/original/i/M3053129272256898971101393636265/DSCF57820.jpg https://freight.cargo.site/t/original/i/C3053129424793025716605675948969/DSCF57823.jpg https://freight.cargo.site/t/original/i/S3053266001774476083290536725417/DSCF57832.jpg https://freight.cargo.site/t/original/i/Z3053266047872889523490706213801/DSCF57833.jpg https://freight.cargo.site/t/original/i/J3053266221216943584139362749353/DSCF57831.jpg https://freight.cargo.site/t/original/i/Y3053266393140598351112383810473/DSCF57830.jpg https://freight.cargo.site/t/original/i/L3053274113969990170024084032425/DSCF57837.png Art Direction for AW24 Pre-Collection Campaign. Photography by Betty Oxlade-Martin & Daniel Benson Styling by Vanesa Aller https://freight.cargo.site/t/original/i/K3053286779578258155297061784489/DSCF57810.png https://freight.cargo.site/t/original/i/T3053286811195977497635233254313/DSCF57837.png https://freight.cargo.site/t/original/i/U3053288052827874354951442975657/DSCF57839.png https://freight.cargo.site/t/original/i/U3053289471419387111363381349289/JIG004.mp4 Video edit for Jigsaw’s Atelier. https://freight.cargo.site/t/original/i/P3065324635922043055378545560489/DSCF57844.png https://freight.cargo.site/t/original/i/Z3065324673903889103146512337833/DSCF57845.png https://freight.cargo.site/t/original/i/W3065324725979047623228576549801/DSCF57842.png https://freight.cargo.site/t/original/i/M3065324796980565562936640719785/DSCF57840.png https://freight.cargo.site/t/original/i/X3065324926310688263714307099561/DSCF57838.png https://freight.cargo.site/t/original/i/R3065325034888223881568727911337/DSCF57839.png https://freight.cargo.site/t/original/i/J3067311002648336249104798108585/DSCF57846.png Video edit and music composition for Jigsaw’s SS25 campaign. Video by Scott Duncan. Creative Direction by Chris Tidy. https://louys.work/phoebe-knox-1 2026-08-04T10:39:06+00:00 always 0.5 https://freight.cargo.site/t/original/i/E3060739858501237380924259748777/DSCF57852.png The Premise A bespoke visual profile and photographic case study exploring dual identity, form, and character framing. The project functions as an intimate editorial narrative that balances sharp portraiture with the subtle storytelling of material textures and environment. The Vision To create an editorial world that feels entirely unhurried, I managed a minimalist creative direction that rejects aggressive styling. The treatment focuses on deep spatial rhythm, natural directional lighting, and strict composition to capture the quiet interaction between the subjects and their surroundings. The physical framing allows personality and individual presence to surface naturally, treating editorial portraiture as a documentation of human permanence. The Artifacts <ul><li>Editorial & Still Life Photography</li><li>Creative Direction & Mood Architecture</li><li>Minimalist Digital Layout Engineering</li><li>Character Narrative Mapping</li></ul> https://freight.cargo.site/t/original/i/V3063847632665050033629013003177/DSCF57880.png https://freight.cargo.site/t/original/i/W3063847742699878433306488392617/DSCF57885.png https://freight.cargo.site/t/original/i/P3063847900954495841660731706281/DSCF57888.png https://freight.cargo.site/t/original/i/D3063847938180025382406606867369/DSCF57889.png https://freight.cargo.site/t/original/i/H3063848254670813455041383943081/DSCF57892.png https://freight.cargo.site/t/original/i/N3063848370202771588684305714089/DSCF57891.png https://freight.cargo.site/t/original/i/Q3063848496507628261373605628841/DSCF57895.png https://freight.cargo.site/t/original/i/B3063848567011084111091511905193/DSCF57894.png https://freight.cargo.site/t/original/i/C3063848644561196196966466898857/DSCF57890.png https://freight.cargo.site/t/original/i/X3063848735374517271838589504425/DSCF57887.png https://freight.cargo.site/t/original/i/L3063849937124553441794748631977/DSCF57883.png https://freight.cargo.site/t/original/i/C3063850002462920950873980455849/DSCF57881.png https://freight.cargo.site/t/original/i/W3063850097334525721962204416937/DSCF57882.png https://freight.cargo.site/t/original/i/L3063850195674118378907824081833/DSCF57884.png https://louys.work/lumioré-1 2026-08-04T10:39:06+00:00 always 0.5 https://freight.cargo.site/t/original/i/E3060768962224510377663197137833/DSCF57865.png The Premise A digital illumination project and branding case study for Lumiore. The work dissects the play of light, shadow, and glass, creating a luxury editorial framework that celebrates architectural clarity and minimalist form. The Vision To capture the true essence of illumination, I directed a visual strategy that plays with high-contrast, atmospheric lighting and macro detail shots. The typographic layout works alongside the imagery to mimic the clean lines of the objects themselves, allowing text and empty space to breathe. The final aesthetic avoids loud commercial gimmicks, instead relying on visual understatement and geometric balance to appeal to the discerning luxury consumer. The Artifacts <ul><li>Visual Identity & Brand Architecture</li><li>Atmospheric Art Direction & Photography</li><li>Minimalist Digital Layout Engineering</li><li>Spatial Graphic Systems</li></ul> https://freight.cargo.site/t/original/i/L3063981367040132129819388857257/LU02.mov https://freight.cargo.site/t/original/i/R3064155459331025896282757057449/LU03.mov Logo/Icon exploration using generative motion design. https://freight.cargo.site/t/original/i/A3064155656914101669785764416425/LU01.mov The Premise A digital illumination project and branding case study for Lumiore. The work dissects the play of light, shadow, and glass, creating a luxury editorial framework that celebrates architectural clarity and minimalist form. The Vision To capture the true essence of illumination, I directed a visual strategy that plays with high-contrast, atmospheric lighting and macro detail shots. The typographic layout works alongside the imagery to mimic the clean lines of the objects themselves, allowing text and empty space to breathe. The final aesthetic avoids loud commercial gimmicks, instead relying on visual understatement and geometric balance to appeal to the discerning luxury consumer. The Artifacts <ul><li>Visual Identity & Brand Architecture</li><li>Atmospheric Art Direction & Photography</li><li>Minimalist Digital Layout Engineering</li><li>Spatial Graphic Systems</li></ul> https://freight.cargo.site/t/original/i/J3064193509411579992901165829033/DSCF57907.png https://freight.cargo.site/t/original/i/S3064446480035473173628372700073/DSCF57901.png https://freight.cargo.site/t/original/i/C3064446613165625153590206712745/DSCF57902.png https://freight.cargo.site/t/original/i/B3064446784535877598351941225385/DSCF57900.png https://freight.cargo.site/t/original/i/I3064447691543836958576884632489/DSCF57903.png https://freight.cargo.site/t/original/i/M3064447787079524516318652451753/DSCF57904.png https://freight.cargo.site/t/original/i/U3064447878464694657475771157417/DSCF57905.png https://freight.cargo.site/t/original/i/M3064447990454877928966459018153/DSCF57906.png https://louys.work/roy 2026-08-04T10:39:06+00:00 always 0.5 https://freight.cargo.site/t/original/i/P3060759580616302858606855375785/DSCF57864.png The Premise A clinical yet emotionally charged visual identity and inaugural framework for ROY, a contemporary fashion house rooted in African heritage and shaped by the kinetic energy of modern London. The project redefines modern luxury by replacing static branding with an evolving, modular design matrix. Operating as a live, circular ecosystem, the identity treats garments not as final products, but as pristine, mathematical baselines. Through built-in structural failure points, customers are granted the agency to systematically deconstruct, alter, and ruin each piece—transforming a commercial object into a collaborative artwork that is returned, catalogued, and re-archived on the brand's digital ledger. The Vision To mirror the brand’s confident, progressive ethos, I directed a fluid cross-channel visual language driven by strict typographic grids and raw technical metadata. In place of a fixed logo, I engineered a component-based typographic matrix that adapts to its container, injecting rhythm and structural flexibility into minimalist layouts. Through my campaign art direction and clinical studio photography, I captured both the initial, sterile perfection of the baselines and the beautiful chaos of their subsequent mutations. The final visual system functions like an interactive blueprint, scaling seamlessly from high-contrast print editorial and interactive digital retail touchpoints to the official co-production archive. The Artefacts <ul><li>Creative Strategy & Circular Ecosystem Architecture: Defining the closed-loop return pipeline, collaborative revenue models, and archival provenance frameworks.</li><li>Modular Typographic Identity & Variable Systems: Developing a fixed-width, grid-locked typographic language that scales dynamically across physical and digital media.</li><li>Editorial Campaign Art Direction & Mutation Photography: Documenting the lifecycle of the garments from factory-calibrated perfection to user-deconstructed art pieces.</li><li>360° Structural Execution: Engineering high-contrast, perforated packaging units, interactive user-controlled digital storefronts, and internal layout blueprints.</li></ul> https://freight.cargo.site/t/original/i/G3063830086158980609250934967209/DSCF57866.png <ul><li></li></ul> https://freight.cargo.site/t/original/i/U3063830417462504173074481990569/DSCF57872.png <ul><li></li></ul> https://freight.cargo.site/t/original/i/A3063830526777909553877284866985/DSCF57873.png <ul><li></li></ul> https://freight.cargo.site/t/original/i/D3063830904733248880112287927209/DSCF57879.png <ul><li></li></ul> https://freight.cargo.site/t/original/i/V3063830966179353389638804360105/DSCF57878.png <ul><li></li></ul> https://freight.cargo.site/t/original/i/X3063831033952691116447696997289/DSCF57877.png <ul><li></li></ul> https://freight.cargo.site/t/original/i/J3063831112701841567113772845993/DSCF57875.png <ul><li></li></ul> https://freight.cargo.site/t/original/i/V3063831177339232801392041708457/DSCF57874.png <ul><li></li></ul> https://freight.cargo.site/t/original/i/Q3063831500599975949078224227241/DSCF57865.png <ul><li></li></ul> https://freight.cargo.site/t/original/i/A3063831730059025481951336778665/DSCF57868.png <ul><li></li></ul> https://freight.cargo.site/t/original/i/C3063831856142521225756122074025/DSCF57867.png <ul><li></li></ul> https://freight.cargo.site/t/original/i/L3063832838450089894863455177641/DSCF57876.png <ul><li></li></ul> https://freight.cargo.site/t/original/i/K3063832941327581593941624540073/DSCF57880.png <ul><li></li></ul> https://louys.work/anélia-1 2026-08-04T10:39:06+00:00 always 0.5 https://freight.cargo.site/t/original/i/P3053094398096931812835357936553/DSCF57826.png The Premise A contemporary luxury brand and aesthetic narrative campaign for ANÉLIA. The project redefines luxury by shifting focus away from synthetic commercial presentation toward raw, organic form and texture. The Vision T<a href="https://www.instagram.com/p/DXa1ef3n9PG/">o</a> preserve the absolute purity of the brand identity, I authored a visual landscape deeply focused on micro-detail and macro photography inspired by sculptural forms. By isolating the natural textures, subtle fluid movements, and clean geometry of the product forms, the campaign establishes a tactile intimacy with the viewer. The typographic strategy remains light and secondary, letting high-contrast light and honest physical forms craft an unhurried, sensory experience of luxury. The Artifacts <ul><li>B<a href="https://www.instagram.com/p/DXa1ef3n9PG/">e</a>auty & Product Art Direction</li><li>M<a href="https://www.instagram.com/p/DXa1ef3n9PG/">a</a>cro & Fine Art Photography</li><li>S<a href="https://www.instagram.com/p/DXa1ef3n9PG/">e</a>nsory Visual Identity Strategy</li><li>D<a href="https://www.instagram.com/p/DXa1ef3n9PG/">i</a>gital Editorial Layout Design</li></ul> https://freight.cargo.site/t/original/i/W3053095632018089647340975082409/DSCF57825.png https://freight.cargo.site/t/original/i/Z3053095665960098742966550055849/DSCF57827.png https://freight.cargo.site/t/original/i/F3053095794497011448574705716137/DSCF57829.png https://freight.cargo.site/t/original/i/L3053095884554016016424736705449/DSCF57824.png https://freight.cargo.site/t/original/i/A3053095933290313859165372074921/DSCF57823.png https://freight.cargo.site/t/original/i/Z3053096493647058586240421514153/DSCF57821.png https://freight.cargo.site/t/original/i/A3053096539524111097556076383145/DSCF57822.png https://freight.cargo.site/t/original/i/Q3053096576749640638301951544233/DSCF57820.png https://freight.cargo.site/t/original/i/A3053096677561097001124651125673/DSCF57818.png https://freight.cargo.site/t/original/i/P3053096711595339817118773857193/DSCF57817.png https://freight.cargo.site/t/original/i/L3053096812000967810319863303081/DSCF57815.png https://louys.work/som 2026-08-04T10:39:06+00:00 always 0.5 https://freight.cargo.site/t/original/i/X3051950013690142046418717166505/DSCF5029.png https://freight.cargo.site/t/original/i/B3064470822727887722226876205993/DSCF57907.png https://freight.cargo.site/t/original/i/O3064470899909064926627640167337/DSCF57909.png https://freight.cargo.site/t/original/i/B3064486471174672426334350265257/DSCF57915.png https://freight.cargo.site/t/original/i/B3066954456858436378439277136809/DSCF57923.png https://freight.cargo.site/t/original/i/S3066954653758982621215031085993/DSCF57922.png https://freight.cargo.site/t/original/i/L3066954790117314814076036631465/DSCF57920.png https://freight.cargo.site/t/original/i/S3066954830552577823647373773737/DSCF57919.png https://freight.cargo.site/t/original/i/M3066954861635341587847968246697/DSCF57918.png https://freight.cargo.site/t/original/i/O3066955101018739432376819567529/DSCF57916.png https://freight.cargo.site/t/original/i/Q3066955513783084825701746527145/DSCF57921.png https://louys.work/clj-london-1 2026-08-04T10:39:06+00:00 always 0.5 https://freight.cargo.site/t/original/i/V3060800624658760350506620079017/DSCF57885.png The Premise A 360° identity, positioning, and digital campaign overhaul for CLJ London, tailored to capture an urban, design-conscious demographic. The project elevates the brand’s identity by introducing sharp, contemporary graphic discipline into modern lifestyle spaces. The Vision To position the brand at the cutting edge of contemporary design, I directed a modular, urban visual language that feels both structurally sound and highly agile. I paired crisp, confident typography with direct, candid lifestyle and product photography. The resulting layout shifts effortlessly across digital, print, and physical packaging systems, demonstrating how high-utility design logic can still deliver an incredibly refined and premium customer experience. The Artefacts <ul><li>Creative Strategy & Brand Architecture</li><li>Contemporary Typography & Layout Systems</li><li>Lifestyle Art Direction & Photographic Curation</li><li>Multi-Channel Packaging & Digital Asset Design</li></ul> https://freight.cargo.site/t/original/i/L3060804571856163754729055767465/DSCF57891.png https://freight.cargo.site/t/original/i/R3060805348076707632353278217129/DSCF57892.png https://freight.cargo.site/t/original/i/Z3065856702979866362417850665897/CLJ02.mp4 https://freight.cargo.site/t/original/i/C3065860388565545313291425336233/DSCF57899.png https://freight.cargo.site/t/original/i/M3065860476040005710822119099305/DSCF57896.png https://freight.cargo.site/t/original/i/U3065860507915979470192224291753/DSCF57897.png https://freight.cargo.site/t/original/i/N3065860583436949707959128607657/DSCF57893.png https://freight.cargo.site/t/original/i/H3065860740935250609291280305065/DSCF57894.png https://freight.cargo.site/t/original/i/Y3065860928391063886327743826857/DSCF57888.png https://freight.cargo.site/t/original/i/P3065861117507084129998066994089/DSCF57887.png https://louys.work/lioré-1 2026-08-04T10:39:06+00:00 always 0.5 https://freight.cargo.site/t/original/i/B3060788567774600053575136103337/DSCF57870.png The Premise A multi-sensory editorial and commercial campaign for Lioré. The project explores the intersection of classic form and modern luxury, creating an elevated digital narrative designed to drive engagement without relying on passing digital trends. The Vision To preserve the brand's visual precision while maximizing conversion, I directed a clean, high-contrast visual landscape. Through a unified approach to art direction and meticulous digital layouts, I balanced commercial utility with minimalist storytelling. The spatial framing highlights the physical form of the product, using an editorial structure that guides the audience deliberately through the brand's universe across all digital and print touchpoints. The Artefacts <ul><li>360° Commercial Creative Strategy</li><li>Editorial Art Direction & Visual Identity</li><li>Digital & E-Commerce Asset Layout Design</li><li>Conversion-Led Campaign Execution</li></ul> https://freight.cargo.site/t/original/i/C3060789380040081851227822410665/DSCF57872.mp4 The Premise A multi-sensory editorial and commercial campaign for Lioré. The project explores the intersection of classic form and modern luxury, creating an elevated digital narrative designed to drive engagement without relying on passing digital trends. The Vision To preserve the brand's visual precision while maximizing conversion, I directed a clean, high-contrast visual landscape. Through a unified approach to art direction and meticulous digital layouts, I balanced commercial utility with minimalist storytelling. The spatial framing highlights the physical form of the product, using an editorial structure that guides the audience deliberately through the brand's universe across all digital and print touchpoints. The Artefacts <ul><li>360° Commercial Creative Strategy</li><li>Editorial Art Direction & Visual Identity</li><li>Digital & E-Commerce Asset Layout Design</li><li>Conversion-Led Campaign Execution</li></ul> https://freight.cargo.site/t/original/i/F3060798728813084919081162296233/DSCF57873.png https://freight.cargo.site/t/original/i/L3060798790093168731944292764585/DSCF57870.png https://freight.cargo.site/t/original/i/Q3060798867329686168566185380777/DSCF57874.png https://freight.cargo.site/t/original/i/C3060798908484372197012195036073/DSCF57875.png https://freight.cargo.site/t/original/i/F3060798997342338400071105170345/DSCF57877.png https://freight.cargo.site/t/original/i/K3060799036541669556703902354345/DSCF57876.png https://freight.cargo.site/t/original/i/Z3060799291881501024991515823017/DSCF57880.png https://freight.cargo.site/t/original/i/B3060799322466202699201952402345/DSCF57881.png https://freight.cargo.site/t/original/i/T3060799438090394553213421931433/DSCF57883.png https://louys.work/orsen 2026-08-04T10:39:06+00:00 always 0.5 https://freight.cargo.site/t/original/i/W3064217638601378632385318931369/OR05.mov https://freight.cargo.site/t/original/i/O3064219664146111646062634126249/OR01.mp4 https://freight.cargo.site/t/original/i/Q3064219723120352449712070642601/OR02.mp4 https://freight.cargo.site/t/original/i/B3064220902033319456415804869545/OR03.mp4 https://louys.work/transmission-1 2026-08-04T10:39:06+00:00 always 0.5 https://freight.cargo.site/t/original/i/C3064213248036481416553810152361/TR05.mp4 https://freight.cargo.site/t/original/i/D3065847837234856864649119845289/DSCF57852.png https://freight.cargo.site/t/original/i/O3065847901669333914116583639977/DSCF57853.png https://freight.cargo.site/t/original/i/U3065847961252317272198435359657/DSCF57851.png https://freight.cargo.site/t/original/i/B3065848058798699933974544305065/DSCF57854.png https://freight.cargo.site/t/original/i/B3065848160329579315671916399529/DSCF57856.png https://freight.cargo.site/t/original/i/A3065848444169630377840787114921/TR07.mov https://freight.cargo.site/t/original/i/W3065849607163057248933178297257/DSCF57850.png https://freight.cargo.site/t/original/i/Z3065849692608375798355821382569/DSCF57855.png https://freight.cargo.site/t/original/i/F3065849838079399563629345426345/DSCF57857.png https://freight.cargo.site/t/original/i/I3065849876596201189534889200553/DSCF57858.png https://freight.cargo.site/t/original/i/F3065849913747943753985926155177/DSCF57859.png https://freight.cargo.site/t/original/i/Y3065849961045395558977216498601/DSCF57860.png https://freight.cargo.site/t/original/i/L3065849997201013943447937665961/DSCF57861.png https://louys.work/yard-exhibition 2026-08-04T10:39:06+00:00 always 0.5 https://freight.cargo.site/t/original/i/Z3064511676916455207507935677353/DSCF57916.jpg https://freight.cargo.site/t/original/i/G3065392573122197471033129749417/DSCF57923.jpg https://freight.cargo.site/t/original/i/Z3065392614608924892805911333801/DSCF57924.jpg https://freight.cargo.site/t/original/i/O3065392664322900171453152938921/DSCF57925.jpg https://freight.cargo.site/t/original/i/Y3065392705403799223604324387753/DSCF57926.jpg https://freight.cargo.site/t/original/i/J3065392773416944623371441195945/DSCF57927.jpg https://freight.cargo.site/t/original/i/E3065392803208436302412367055785/DSCF57928.jpg https://freight.cargo.site/t/original/i/V3065393423148164387569268214697/DSCF57920.jpg https://freight.cargo.site/t/original/i/P3065393473046607106953605335977/DSCF57921.jpg https://freight.cargo.site/t/original/i/H3065393521579990764883435637673/DSCF57922.jpg https://louys.work/tom-dixon 2026-08-04T10:39:06+00:00 always 0.5 https://freight.cargo.site/t/original/i/H3065867900817601890769225436073/DSCF57935.png https://freight.cargo.site/t/original/i/I3065868559052770672947155749801/DSCF57934.png https://freight.cargo.site/t/original/i/V3065868648316565245627676019625/DSCF57933.png https://freight.cargo.site/t/original/i/F3065868718063704588323490679721/DSCF57935.png https://freight.cargo.site/t/original/i/B3065868794986627375692320918441/DSCF57932.png https://freight.cargo.site/t/original/i/J3065868846766637990595032304553/DSCF57931.png https://louys.work/archive 2026-08-04T10:39:06+00:00 always 0.5 https://freight.cargo.site/t/original/i/G3064534176115054005868688886697/DSCF57920.jpg The Premise A monumental identity, indexing framework, and digital home for Archive, a centralised repository designed to preserve and showcase historical and cultural material. The project establishes a definitive single source of truth, balancing rigid preservation requirements with dynamic modern accessibility. The Vision To honour historical depth while ensuring future utility, I directed a minimalist, structural visual language that acts as an invisible canvas for the content it holds. I anchored the brand with brutalist, high-legibility typography, clinical grid layouts, and an adaptive digital taxonomy system. The resulting framework functions seamlessly as an intuitive digital interface, a tactile physical cataloguing system, and a striking spatial identity, proving that rigorous administrative logic can be elevated into a profound, premium design statement. The Artefacts <ul><li>Master Brand Identity & Taxonomy Frameworks</li><li>High-Utility Digital Archive Interface Design</li><li>Minimalist Editorial Layouts & Print Catalogues</li><li>Spatial Signage & Physical Indexing Systems</li></ul> https://louys.work/aime-moi-bleu-1 2026-08-04T10:39:06+00:00 always 0.5 https://freight.cargo.site/t/original/i/B3060783039709676276517836475305/DSCF6490.mp4 The central creative studio and curated digital sanctuary dedicated to the archiving, sourcing, and preservation of rare, historical objects and material cultures. Aime-Moi Bleu operates as a living laboratory for 360° creative services, establishing timeless, soul-driven narratives for modern luxury brands. The Vision As founder and principal auteur, I designed this platform to behave as a slow digital gallery. The visual system mirrors a physical museum archive, employing expansive negative space, quiet typographic hierarchies, and rich, historical imagery. Every element—from rare furniture artifact curations to custom-built layout configurations—is authored to prove how an uncompromising dedication to craftsmanship can build an entirely distinct luxury ecosystem. The Artifacts <ul><li>Studio Founding, Brand Vision & 360° Strategy</li><li>E-Commerce & Digital Gallery Architecture</li><li>Historical Object Sourcing, Archiving & Curation</li><li>Holistic Visual, Content & Spatial Identity System</li></ul> <gallery-grid columns="1" gutter="1rem" mobile-gutter="1rem"><media-item class="zoomable" hash="B3065878466817459406421038255017"><figcaption class="caption" slot="caption">Apartment of Roy Jones and Noel Bisseker. Photography by Louys. Louys founded Aime-Moi Bleu as an ongoing object-collecting practice, inspired by the lifelong influence of his uncles, Roy Jones and Noel Bisseker—both interior designers, artists, and dedicated art collectors. Rooted in an appreciation for the stories embedded within objects, the practice brings together found works, design pieces, and artworks that explore the intersections of memory, domesticity, and material culture. Through Aime-Moi Bleu, collecting becomes both an artistic methodology and a form of archival care, where each object is valued not only for its aesthetic qualities but also for its capacity to carry histories, relationships, and lived experience. https://freight.cargo.site/t/original/i/V3065404428235871089729538149289/DSCF5606.jpg TRAVELLER CALAO <div style="text-align: left;">This commanding 120 cm traveler mask, known locally as a "Calao" or hornbill crest mask, originates from the Senufo people of northern Ivory Coast. Crafted for initiation rites and community ceremonies—especially within the Poro society—these masks symbolize powerful ancestral and spirit forces. Meticulously carved from a single piece of indigenous hardwood, the mask’s bold hornbill crest (calao) references the sacred bird revered in Senufo spirituality.</div> https://freight.cargo.site/t/original/i/I3065415651622347160168641907625/AMB01.mov The central creative studio and curated digital sanctuary dedicated to the archiving, sourcing, and preservation of rare, historical objects and material cultures. Aime-Moi Bleu operates as a living laboratory for 360° creative services, establishing timeless, soul-driven narratives for modern luxury brands. The Vision As founder and principal auteur, I designed this platform to behave as a slow digital gallery. The visual system mirrors a physical museum archive, employing expansive negative space, quiet typographic hierarchies, and rich, historical imagery. Every element—from rare furniture artifact curations to custom-built layout configurations—is authored to prove how an uncompromising dedication to craftsmanship can build an entirely distinct luxury ecosystem. The Artifacts <ul><li>Studio Founding, Brand Vision & 360° Strategy</li><li>E-Commerce & Digital Gallery Architecture</li><li>Historical Object Sourcing, Archiving & Curation</li><li>Holistic Visual, Content & Spatial Identity System</li></ul> <gallery-grid columns="1" gutter="1rem" mobile-gutter="1rem"><media-item class="zoomable" hash="B3065878466817459406421038255017"><figcaption class="caption" slot="caption">Apartment of Roy Jones and Noel Bisseker. Photography by Louys. Louys founded Aime-Moi Bleu as an ongoing object-collecting practice, inspired by the lifelong influence of his uncles, Roy Jones and Noel Bisseker—both interior designers, artists, and dedicated art collectors. Rooted in an appreciation for the stories embedded within objects, the practice brings together found works, design pieces, and artworks that explore the intersections of memory, domesticity, and material culture. Through Aime-Moi Bleu, collecting becomes both an artistic methodology and a form of archival care, where each object is valued not only for its aesthetic qualities but also for its capacity to carry histories, relationships, and lived experience. https://freight.cargo.site/t/original/i/N3065874489588756650199452535721/DSCF6262.jpg RARE AFRICAN SENUFO BENCH This elegant Senufo bench embodies the refined simplicity and functional beauty characteristic of traditional carving from the Senufo peoples of West Africa. Carved from a single piece of wood, the elongated seat rests on four sturdy, tapered legs, creating a balanced and grounded form. At one end, a gently arched headrest provides support, suggesting its use as a resting platform or personal bench. Objects of this type were often associated with respected elders or members of initiation societies, where they served both practical and symbolic purposes. https://freight.cargo.site/t/original/i/R3065876228600213966946302479273/DSCF6263.jpg RARE AFRICAN CHAIR The chair’s sculptural form, intricate detailing, and balanced proportions suggest that it was likely created for a person of importance, such as a community leader or respected elder. Beyond its practical function, the chair served as a visual statement of authority and heritage, embodying values passed down through generations. Today, it stands as both a functional object and a work of art, offering insight into the rich artistic traditions and social history of Africa. https://freight.cargo.site/t/original/i/B3065878466817459406421038255017/DSCF6265.jpg Apartment of Roy Jones and Noel Bisseker. Photography by Louys. Louys founded Aime-Moi Bleu as an ongoing object-collecting practice, inspired by the lifelong influence of his uncles, Roy Jones and Noel Bisseker—both interior designers, artists, and dedicated art collectors. Rooted in an appreciation for the stories embedded within objects, the practice brings together found works, design pieces, and artworks that explore the intersections of memory, domesticity, and material culture. Through Aime-Moi Bleu, collecting becomes both an artistic methodology and a form of archival care, where each object is valued not only for its aesthetic qualities but also for its capacity to carry histories, relationships, and lived experience. https://freight.cargo.site/t/original/i/E3065882343160918823525086186409/DSCF6264.jpg https://freight.cargo.site/t/original/i/R3065882949763650943389981526953/DSCF6266.jpg Carefully curated over years, this rare assemblage features exceptional collectibles spanning fine art, limited editions, and historically significant pieces. each item reflects a discerning eye for craftsmanship, provenance, and cultural value—making this release a unique moment for serious collectors and enthusiasts alike. https://louys.work/projects-footer 2026-08-04T10:33:03+00:00 always 0.5 https://louys.work/information 2026-08-04T10:33:03+00:00 always 0.5 https://louys.work/cv 2026-08-04T10:33:03+00:00 always 0.5 https://louys.work/copyright-footer-(desktop) 2026-08-04T12:41:20+00:00 always 0.5